With the millennial market vastly becoming main consumers, powerful opportunities are emerging in the 25-to-34-year-olds market (the Millennial audience). The key challenge for todays luxury brands is not about how to connect to millennials through internet marketing tactics – but how to create compelling reasons why their brand is meaningful, important and unique.

Michael Kors last year snapped up shoemaker Jimmy Choo Plc for about £896 million ($1.2 billion) in an attempt to build the first US-based multi-brand fashion empire along the lines of Paris-based conglomerates LVMH and Kering SA. This year Kors saw Versace as good addition.

Roger Federer will be leaving Nike to become their (Uniqlo’s) newest Global Brand Ambassador. The partnership will span 10 years and is worth in excess of 300 million USD. This is a sign of intent by Uniqlo, who has dominated Japan for years and now wants to compete in the west.

LVMH CEO Bernard Arnault provides insight as to what makes LVMH so successful in the luxury fashion industry.

Video is projected to claim more than 80% of all web traffic by 2019. Those numbers just scratch the surface. 2019 will be “year of the video” But before brands jump into video marketing, it will be important to build a social video strategy.

Apple are clearing a foggy path into a new, more complete era of branding and communications, presenting a working method on how to become a productive umbrella brand in the millennial/digital era. In this study we take a look at some key elements of their brand comms.

On the surface Nike appears to be the world's leading sportswear design company, producing innovative products that improve athlete performance; but in fact, Nike is the world's leading sportswear marketing firm.

Not too many people are aware that there are only ten Supreme stores in the world — six in Japan, one in Paris, one in London, one in Los Angeles, and the original in New York. In comparison to Gap which have over 3,000 Gap stores worldwide

It’s understandable why brands assume entering a new product category will deliver rapid growth and perhaps brands may see positive traction from their analytics because of it, but that is usually a short term solution to a long term challenge.

Supreme may technically be a skater brand, but it behaves much more like a luxury fashion label. In fact, Vuitton and Supreme share more in common than a few marketing strategies.

After spending a year or so doing full-time photography I decided it was time for a break. By this point, I’d felt rather uninspired and had lost a sense of what I deemed true to myself, which, for any creative is a freight!

Client PR feature in Financial Times newspaper

Matarr developed the relationship with Salon QP and Ivar to develop engaging digital content for consumers.

Ivar is featured in the May edition of GQ national print edition.

We collaborated with digital sensation and L'Oreal ambassador The Plastic Boy on a cross promotional digital campaign.

Matarr managed the relations between Ivar and Notion magazine featuring UK rap group Krept and Konan. The shoot was focused on raising digital awareness for both brands and the VIP's.

Ivar features in the March edition of British national paper City AM.

We collaborated with men's fashion influence Sulsworld to create a promotional video for Ivar flagship apartment as part of our influencer campaign.