Industry Marketing Journal by Matarr

Apple’s Marketing
Apple are clearing a foggy path into a new, more complete era of branding and communications, presenting a working method on how to become a productive umbrella brand in the millennial/digital era. In this study we take a look at some key elements of their brand comms.
Industry Journal
Michael Kors last year snapped up shoemaker Jimmy Choo Plc for about £896 million ($1.2 billion) in an attempt to build the first US-based multi-brand fashion empire along the lines of Paris-based conglomerates LVMH and Kering SA. This year Kors saw Versace as good addition.
I'd like to point out Hermes' ability to adjust product lines to changing demands underpins the importance of innovation, R&D and customer research necessary to develop a leading brand in an ever-changing world.
Roger Federer will be leaving Nike to become their (Uniqlo’s) newest Global Brand Ambassador. The partnership will span 10 years and is worth in excess of 300 million USD. This is a sign of intent by Uniqlo, who has dominated Japan for years and now wants to compete in the west.
LVMH CEO Bernard Arnault provides insight as to what makes LVMH so successful in the luxury fashion industry.
Marketing Casestudies
Video is projected to claim more than 80% of all web traffic by 2019. Those numbers just scratch the surface. 2019 will be “year of the video” But before brands jump into video marketing, it will be important to build a social video strategy.
Apple are clearing a foggy path into a new, more complete era of branding and communications, presenting a working method on how to become a productive umbrella brand in the millennial/digital era. In this study we take a look at some key elements of their brand comms.
Zara’s unrelenting focus on customer satisfaction is perhaps the fundamental element to the company’s success and the heights it has managed to achieved within it’s short history.
On the surface Nike appears to be the world's leading sportswear design company, producing innovative products that improve athlete performance; but in fact, Nike is the world's leading sportswear marketing firm.
Not too many people are aware that there are only ten Supreme stores in the world — six in Japan, one in Paris, one in London, one in Los Angeles, and the original in New York. In comparison to Gap which have over 3,000 Gap stores worldwide
It’s understandable why brands assume entering a new product category will deliver rapid growth and perhaps brands may see positive traction from their analytics because of it, but that is usually a short term solution to a long term challenge.
Supreme may technically be a skater brand, but it behaves much more like a luxury fashion label. In fact, Vuitton and Supreme share more in common than a few marketing strategies.
Moving beyond a fad or singular event to a movement involves creating a shared purpose over and over again.
What I Do
—- WHAT WE DO
Marketing
With communications, we leverage our relationships within our media network to gain meaningful editorial coverage and maximise digital and social media reach. Beyond traditional PR, we also strategize innovative ways to engage brand consumers more profoundly, with collaborations, events, and influencer partnerships.
With creative direction, we create content and strategies that become the powerful stories that resonate with targeted audiences.
Creative suite

Photography
Full photography portfolio commissioned by brands and various individuals. All photographed by Matarr
After spending a year or so doing full-time photography I decided it was time for a break. By this point, I’d felt rather uninspired and had lost a sense of what I deemed true to myself, which, for any creative is a freight!
Waves of people synchronised in direction and purpose, moving in perfect harmony dancing toward their daily hustle.
A defining example of the cosmopolitan woman - independent, educated and stylish
Client COmmissions
Matarr developed the relationship with Salon QP and Ivar to develop engaging digital content for consumers.
We collaborated with digital sensation and L'Oreal ambassador The Plastic Boy on a cross promotional digital campaign.
Matarr managed the relations between Ivar and Notion magazine featuring UK rap group Krept and Konan. The shoot was focused on raising digital awareness for both brands and the VIP's.
Ivar features in the March/April edition of Notion magazine alongside national celeb Montana Brown. The campaign was shared on all digital touch points for both brand and VIP.
We collaborated with men's fashion influence Sulsworld to create a promotional video for Ivar flagship apartment as part of our influencer campaign.
Consulting and building the Press strategy for Ivar flagship apartment leading to a number of features including GQ.
Just Do It 1988
Nike are veteran practitioners of traditional communication techniques such as billboards, magazines and television, to celebrate the anniversary of Just fo it here are a few notable ad campaigns worth looking up on youtube. - The Very First 'Just Do It' Ad (1988), Andre Agassi And The Red Hot Chili Peppers In Rock 'N Roll Tennis (1991), Hello World!
All Client Commissions or See Our Services
Short Videos
Short film 'The Dressmaker', a short film I directed with an amazingly talented team of creatives, influencers and fashion designers. Directed by Matarr Gaye
Viixstudios collaborated with Lifestyle influencer Suls world to create this promotional video in celebration of the new Centrepoint building, Soho, London. The video was filmed by Matarr and directed by Matarr and Solomon.
A the short piece to celebrate the collaboration between Ivar and Mark Livermoore managed by Matarr of Viixstudios. - Titled "Purity and Purpose".
Editor's Picks
On the surface Nike appears to be the world's leading sportswear design company, producing innovative products that improve athlete performance; but in fact, Nike is the world's leading sportswear marketing firm.
LVMH CEO Bernard Arnault provides insight as to what makes LVMH so successful in the luxury fashion industry.
Video is projected to claim more than 80% of all web traffic by 2019. Those numbers just scratch the surface. 2019 will be “year of the video” But before brands jump into video marketing, it will be important to build a social video strategy.

With the millennial market vastly becoming main consumers, powerful opportunities are emerging in the 25-to-34-year-olds market (the Millennial audience). The key challenge for todays luxury brands is not about how to connect to millennials through internet marketing tactics – but how to create compelling reasons why their brand is meaningful, important and unique.