The Edit is a concept editorial put together by the team at Viixstudios in collaboration some of London's leading model agencies. We begin the creative process by brainstorming ideas for what we want the issue to feel like.
The models are sourced through our network of agencies which we have developed a strong working relationship with.
Working on the campaign concept presented different challengesfrom choosing a location to styling. The aim was to produce a spread with an easy viewer experience, We wanted the photo to take centre stage and transcend the aesthetic of the campaign spread.