Valentina Karellas is a London based knitwear designer, Her designs are vibrant and playful. Viixstudios was brought in to shoot the lookbook for the latest collection along with intimate photos of the studio.
After researching the brand, its values and goals holly (editor at Viixstudios) was the chosen model, we began by shooting the lookbook against a white sheet like backdrop this way it kept a sense of authenticity, with each lookbook photo we done a banner shot. For this we set up a separate area within the studio adjusted lighting and props for the set design and was ready to go!
Once this was done we focused on the taking photos of the studio where Valentina worked from, our eyes were drawn to the beautiful machinery she had, not only was it her tools to create but they were also beautifully built, with intricate lines and vintage charm. Finally we put together the social banners which were all designed by the team at Viixstudios