Video is projected to claim more than 80% of all web traffic by 2019. Those numbers just scratch the surface. 2019 will be “year of the video” But before brands jump into video marketing, it will be important to build a social video strategy.
Apple are clearing a foggy path into a new, more complete era of branding and communications, presenting a working method on how to become a productive umbrella brand in the millennial/digital era. In this study we take a look at some key elements of their brand comms.
Zara’s unrelenting focus on customer satisfaction is perhaps the fundamental element to the company’s success and the heights it has managed to achieved within it’s short history.
On the surface Nike appears to be the world's leading sportswear design company, producing innovative products that improve athlete performance; but in fact, Nike is the world's leading sportswear marketing firm.
Not too many people are aware that there are only ten Supreme stores in the world — six in Japan, one in Paris, one in London, one in Los Angeles, and the original in New York. In comparison to Gap which have over 3,000 Gap stores worldwide
It’s understandable why brands assume entering a new product category will deliver rapid growth and perhaps brands may see positive traction from their analytics because of it, but that is usually a short term solution to a long term challenge.
Supreme may technically be a skater brand, but it behaves much more like a luxury fashion label. In fact, Vuitton and Supreme share more in common than a few marketing strategies.
Moving beyond a fad or singular event to a movement involves creating a shared purpose over and over again.