Luxury Marketing Strategy

With the millennial market vastly becoming main consumers, powerful opportunities are emerging in the 25-to-34-year-olds market (the Millennial audience). The key challenge for todays luxury brands is not about how to connect to millennials through internet marketing tactics – but how to create compelling reasons why their brand is meaningful, important and unique.

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Viral marketing

I'd like to point out Hermes' ability to adjust product lines to changing demands underpins the importance of innovation, R&D and customer research necessary to develop a leading brand in an ever-changing world.

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