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Client PR feature in Financial Times newspaper
Matarr developed the relationship with Salon QP and Ivar to develop engaging digital content for consumers.
Ivar is featured in the May edition of GQ national print edition.
We collaborated with digital sensation and L'Oreal ambassador The Plastic Boy on a cross promotional digital campaign.
Matarr managed the relations between Ivar and Notion magazine featuring UK rap group Krept and Konan. The shoot was focused on raising digital awareness for both brands and the VIP's.
Ivar features in the March edition of British national paper City AM.
Ivar features in the March/April edition of Notion magazine alongside national celeb Montana Brown. The campaign was shared on all digital touch points for both brand and VIP.
We collaborated with men's fashion influence Sulsworld to create a promotional video for Ivar flagship apartment as part of our influencer campaign.
Consulting and building the Press strategy for Ivar flagship apartment leading to a number of features including GQ.
Ivar accessory box featured in Oracle Time Mag
Ivar featured in the Rakish Gent
A collaboration between Ivar and Gandhum with social media Influencer Chez Rust.
Promotional video to celebrate the collaboration between Ivar and Mark Livermoore to create the minimalist book
As Ivar begun its 5th year, they were keen to add to their offering of coffee books and beautiful objects for the home.
Building relationships with influencers and VIP's who WANT to share the story behind the brand.
Influence collaboration between Ivar and Next uk clothing.
Following the success of the first Ivar campaign we were asked to update all media channels with new content that continues to express the Ivar Philosophy.
Jack Louis Fox and Laurence Fox shot inside Ivar
Ivar London in the Daily Telegraph Christmas wish list
Featured In Foxley Docket October print and digital
Featured product by Ivar London in the Financial times how to spend it magazine for November
A monthly feature in one of the more influential millennial targeted magazine: Off the rails mag.
Viixstudios and Influencer relations
Viixstudios was called by Ivar London to guide them through their rebranding process. This included everything from social media management, influencer engagement content creation and all round handelling of Ivar digital footprint.
The most important aspect of brand awareness is to gain the markets trust & express unique values that differentiates the brand from its competitors.
The Edit is a concept editorial put together by the team at Viixstudios.
Lookbook for Valentina Karellas a London based knitwear designer.